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8 Lessons From The 2011 Shopping Season

Consumer expert dishes on free shipping, event shopping and other trends.

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By: TOM BRANNA

Editor

So what, if anything, should we take away from the 2011 shopping season? According to consumer/money saving expert Andrea Woroch, here are eight shopping trends seen during last year’s revelries: 1. Clicks Beat Bricks 
This was the year e-commerce beat the pants off brick-and-mortar retailing. Although traditional stores did better than expected—up an estimated 3.8%—online shopping surged 15% over 2010. 2. Free Shipping Was Everywhere Consumers clamored for free shipping offers...

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